Los Angeles Times: In search of an edge, UCLA football coach Chip Kelly brought in Seth Makowsky, a mind-set strategist, to work with the quarterbacks.

During spring practice in 2019, in search of an edge, UCLA football coach Chip Kelly brought in Seth Makowsky, a mind-set strategist, to work with the quarterbacks. Makowsky taught them about decision-making under pressure and how to apply chessboard strategies on the field. Other players were curious, and soon, he found himself helping the entire UCLA football team. In particular, Makowsky’s work with quarterback Dorian Thompson-Robinson, then a sophomore, contributed to one of the biggest success stories in recent college football history.